Hi! My name is Paul. I am a specialist in finding design solutions for digital products and businesses. My job is to define strategy, goals and metrics, which allows my clients to gain a competitive advantage in the market. For me, innovative design is the intersection of research, needs exploration, concept development and testing. My approach includes a deep dive into a client's business processes to identify unique needs and opportunities. Collaborating with development and marketing teams helps create cohesive and effective solutions. I also apply agile methodologies and innovative tools to achieve better results. For me, design is not just about visual appeal, but also about functionality, usability and business impact. I strive to create products that are not only beautiful, but also solve real problems for users and companies.